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本视频教程是由Pluralsight机构出品的商业品牌VI重塑设计训练视频教程,时长:1小时44分,大小:330 MB,MP4高清视频格式,教程使用软件:Photoshop CC 2015 and Illustrator CC 2015,作者:Gary Simon,共15个章节,语言:英语。

Photoshop是Adobe公司旗下最为出名的图像处理软件之一,集图像修饰、广告创意、数码绘画,图像输入与输出于一体的图形图像处理软件,深受广大平面设计人员和电脑美术爱好者的喜爱。多数人对于PHOTOSHOP的了解仅限于“一个很好的图像编辑软件”,并不知道它的诸多应用方面,实际上,Photoshop的应用领域很广泛的,在图像、绘画,图形、文字、视频、出版各方面都有涉及。

PluralSight软件开发在线教育平台是美国的一家面向软件开发者的在线教育课程服务商,Pluralsight成立于2004年;专注在线下开班式的服务,直到2008年才转向在线教育。目前Pluralsight在全球100个国家服务超过20万个用户,提供超过400个在线课程。除了个人用户外,Pluralsight还提供为企业的培训服务。Pluralsight提供的课程类型包括:C#、jQuery、iOS与Android、Java、 Ruby以及包括设计、社会化媒体、NoSQL、商业智能和Salesforce等。在收费方面,Pluralsight会收取用户每月29美元,以获取其大量关于教程的视频、文章、以及其他资料等。此外,还有一项每月49美元的服务,即可以通过线下课程接受培训。

PLURALSIGHT REBRANDING WORKFLOWS IN ILLUSTRATOR AND PHOTOSHOP

It’s difficult enough to design an identity for a new company, but when you’re tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you’re going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you’re rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.


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